Website UX & Messaging Overhaul – Premium Conversion-Focused Redesign
This is not a basic website update.
I’m looking for an experienced UX professional to lead a full overhaul of our website experience—from messaging clarity to user flow—so that visitors instantly recognize the value of our brand and feel confident engaging with it.
Right now, the site lacks a strong first impression. The goal is to transform it into a seamless, high-converting experience that communicates quality, trust, and premium positioning from the moment a user lands on the homepage.

What Needs to Be Done
The first focus is the homepage. It should immediately communicate our value proposition without confusion—clear messaging, intuitive navigation, and a layout that works smoothly across both desktop and mobile.
From there, key pages (landing pages and product pages) need to be restructured to maintain consistency in tone, improve user flow, and guide visitors naturally toward action.
This is not just about design—it’s about aligning UX, messaging, and user psychology to remove friction and increase engagement.

Scope of Work
• Redesign homepage UX and messaging structure
• Improve navigation flow and user journey
• Rework landing and product page layouts
• Enhance calls-to-action and conversion paths
• Align visual hierarchy with brand positioning
• Suggest micro-interactions or UX improvements where needed

Deliverables
• Wireframes or layout proposals for key pages
• Refined website copy (headlines, sections, CTAs)
• UX improvement recommendations
• Final design direction ready for development handoff
• Optional insights backed by analytics or user behavior

Who This Is For
This project is best suited for someone who:
• Has strong experience in UX strategy and website optimization
• Understands how design and messaging influence conversions
• Can think beyond visuals and focus on user behavior
• Produces clean, well-structured, and intentional work

Screening Requirement
To be considered, include:
• 1–2 examples of websites you’ve improved (before/after if possible)
• A short explanation of how you approach UX optimization
• Any experience using data or testing to support decisions
If your approach is based on templates or surface-level design, this will not be the right fit.
I’m looking for someone who understands how to turn a website into a high-converting, premium experience.

Skills required
HTML5 HTML Website Management Website Design Copywriting Web Design UX/UI Design UX Design HTML Development
Attachments
1 freelancers are bidding for this job (Average: KSH47,000.00)
Image Dominic ndeleva (0 Reviews) Bidded Price: KSH47,000.00

Hello, I’m excited to submit my bid for your Website UX & Messaging Overhaul project. I specialize in crafting conversion-focused user experiences that not only look premium but also guide users seamlessly toward action. For your redesign, I will: Audit your current UX and messaging to identify friction points and missed conversion opportunities Refine your brand voice to be clear, persuasive, and aligned with your target audience Restructure page layouts for intuitive navigation and stronger user flow Optimize calls-to-action and content hierarchy to maximize engagement and conversions Deliver a polished, modern design that reflects a premium, high-trust brand image My approach combines data-driven UX principles with compelling messaging, ensuring your website doesn’t just attract visitors—but converts them. I’m confident I can elevate your site into a high-performing asset for your business. I’d love to discuss your goals and get started right away. Best regards, Dominic.

Budget

KSH48,000.00

1    Bids

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About This Client

Leonard Lisitano

0.00 (0 Reviews)
Auvergne, Germany
20 jobs posted
KSH0.00 Total Spent
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