Ongoing SEO Optimization and Content Strategy for Functional Medicine Brand
I am seeking an experienced SEO and content marketing specialist to optimize my existing website and strengthen its conversion performance. The primary goal is to refine messaging, improve on-page SEO, and ensure that every piece of content drives visitors toward booking a discovery call. This is an ongoing, long-term collaboration involving website optimization, social media content management, and light administrative support.

Project Details

This role consists of three main work streams:

1. SEO and AI Optimization

* Conduct a comprehensive on-page SEO audit of the website.
* Perform keyword research aligned with Functional Medicine services.
* Optimize headers (H1, H2, H3), meta descriptions, title tags, alt-text, and internal linking.
* Improve clarity, structure, and persuasive flow of website copy.
* Align all messaging with the core call-to-action: “Book Your Discovery Call.”
* Monitor performance using tools such as Google Search Console, SEMrush, Yoast, or similar platforms.
* Provide monthly reports outlining traffic trends, keyword improvements, and conversion performance.

2. Digital and Social Media Content Strategy

* Edit and polish existing blog posts and articles to meet current SEO standards.
* Adapt core content into platform-specific posts for Facebook, Instagram, LinkedIn, and YouTube.
* Create captions with natural keyword integration and engagement-driven hooks.
* Maintain a consistent posting schedule.
* Repurpose existing videos into optimized social content.
* Research relevant hashtags and audience engagement strategies.
* Track engagement metrics and refine the posting strategy accordingly.

3. Light Back-Office Support

* Provide occasional support for one practitioner using the Healthie platform.
* Assist with minor email replies and administrative coordination when needed.
* Maintain professional communication aligned with the brand voice.

Requirements:

* Proven experience in on-page SEO and keyword research.
* Strong editorial and proofreading skills.
* Experience with WordPress or similar CMS platforms.
* Familiarity with SEO and analytics tools (Google Analytics, Search Console, SEMrush, Yoast, etc.).
* Strong written and spoken English.
* Ability to work independently and meet weekly deadlines.
* Experience in health, wellness, or Functional Medicine is highly preferred.

First Month Expectations:
Applicants must submit a brief proposal outlining:

* The audits they would conduct during the first two weeks.
* The key performance metrics they would track.
* A sample 30-day posting calendar.
* Their approach to improving conversion toward the discovery call CTA.

This is a long-term engagement for a detail-oriented professional who understands both SEO performance and persuasive content marketing.


Skills required
SEO/Content writing Social media marketing Social media marketing Content writing Search Engine Optimization (SEO) SEO Writing Content Strategy SEO Optimization Content Marketing On page SEO
Attachments
1 freelancers are bidding for this job (Average: KSH48,000.00)
Image Phinias (0 Reviews) Bidded Price: KSH48,000.00

Hi Freya. I understand you're looking to refine your website’s SEO, strengthen messaging, and consistently drive visitors toward booking a discovery call, not just increase traffic. In the first two weeks, I would conduct a structured on-page SEO audit (technical structure, headers, metadata, internal linking), complete keyword intent mapping for Functional Medicine services, and perform a conversion-focused review of your CTA placement and user flow. From there, I’d optimize existing content, align all messaging around the discovery call, and implement a 30-day cross-platform content calendar repurposing blogs and videos into engagement-driven posts for Facebook, Instagram, LinkedIn, and YouTube. My approach combines SEO performance with persuasive content strategy. I focus on measurable KPIs, organic growth, keyword movement, CTR, engagement metrics, and most importantly, conversion rate improvement. I work confidently with WordPress and SEO tools like Search Console and SEMrush, and I structure monthly reports around actionable insights, not vanity metrics. If you’re seeking a long-term partner who treats SEO and content as a unified growth system rather than isolated tasks, I’m ready to help you build a consistent discovery-call pipeline

Budget

KSH48,000.00

1    Bids

Share Project

Bookmark Project
About This Client

Freya Andersen

5.00 (0 Reviews)
37 jobs posted
KSH43,720.00 Total Spent
Similar Projects
Job Support & Training Informational Site

Am looking for a professional web developer to create a new website for my job search support and training service. The website will primarily serve as an informational platform with e-commerce features.

Budget

KSH700.00

Cynthia Smith

5.00 (0 Reviews)

  • 2 + Bids

E-Commerce Website Development

I'm looking for a skilled web developer to create a top-notch e-commerce site for me. The primary goal of the site will be to showcase my work/projects.

Budget

KSH1,120.00

Cynthia Smith

5.00 (0 Reviews)

  • 4 + Bids

Full-Stack Web App Development

Develop a full-stack web app for task management, including user authentication, project tracking, and collaboration features.

Budget

KSH1,500.00

Freya Andersen

5.00 (0 Reviews)

  • 0 Bids

Design and Development of a Health Information Management System

Design and develop a health information management system (HIMS) to manage patient records, appointments, prescriptions, and medical histories.

Budget

KSH300.00

Charlotte Parker

5.00 (0 Reviews)

  • 0 Bids

Home Notifications Messages Account

Update on Our Packages
From Feb 3rd, we have updated our packages:

  • Master – KSh 3,000

  • Grandmaster – KSh 5,000

Starting today, we will have only 2 packages available.
Payment in installments is allowed for up to 2 weeks.